Cascudo Insurance
Client
Correduría de seguros Cascudo
Services
Web & graphic design, Wordpres development
Industries
Insurance
Date
January 2023
Problem statement
They want to reach a broader, general and younger target who prefer online treatment instead of in person in their offices. There is a lot of ignorance about many insurances. Cascudo seeks to help these people by providing great transparency and information about its services.
Breakdow of the problem
Multitude of offers
The insurance brokerage sector presents many challenges, one of them is the extensive and personalized insurance menu they can offer. A single insurance can have multiple variants that adjust more to what the user wants.
Information architecture
The organization and architecture of the website must make sure to solve the problem as much as possible. We must take into account the different sections and how the user can more easily find what they want
Get a lead
The main action that will determine the success of the website is the contact of a user with one of the company's assistants.
Added pages
The company, in addition to showing the catalog and get new leads, needs other pages added such as a personnel search page, another to enter the private user area (hosted independently) among others.
What can a website contribute to an insurance company?
Asking experienced workers
Based on the knowledge of the company's team's experience, we have identified that older users continue to prefer in-person treatment, while younger users look for a closed, online price. It is essential to offer the possibility of calculating the insurance online, or a reference price that can change later
User persona
Ana López
Years old: 35
Work: Primary school teacher
Family: Married with 2 babies
Home: Ferrol, Galicia
teacher - family - future
Objectives
Protect your family and your assets, save for the future, travel with peace of mind
Frustrations
Not understanding the fine print of contracts, feeling deceived by misleading offers, having to go through long bureaucratic procedures, not receiving a quick and satisfactory response in the event of an accident.
Bio
She is a cautious and responsible woman, who cares about the well-being of her family and her assets. That's why she hires a local insurance brokerage that offers personalized advice and a wide variety of options. Ana has taken out several insurance policies that give her peace of mind and security, such as life insurance, home insurance, car insurance, health insurance, pension insurance and travel insurance.
Information architecture
It is a very complete and extensive information architecture. We must take into account the multiple requirements that the company needs, in addition to all the insurance it offers, with its descriptions and contact forms.
