Sergio Blanco Tajes
Client
Sergio Blanco Tajes
Services
Interview with the client, conceptualization of the vision of the project leading to a brief, research, design and development of the fully responsive website.
Industries
Music, e-book
Date
May 2023 - June 2023
Problem statement
The distribution of the works in physical format was not going as well as Sergio expected, so he thought that a good idea would be to transfer his book of stories to a web format, where the user could interact visually and aurally with the work in real time. and that this was an incentive to persuade the user to buy the physical format or support the creator. The sales part is difficult, since at first you do not expect to sell a large number of physical works, this forces us to look for a platform that instead of charging us a fixed monthly rate, perhaps one that charges us a percentage of the product is better. at least until sales pick up.
Breakdow of the problem
Long-term reading on digital devices
Long-term reading on devices strains the eyes and makes reading an unpleasant experience.
Fixed e-commerce commission
To sell online, the two main options are either a fixed charge per month by the sales platform, or charging a small percentage of the product.
People are not used to reading a story on a mobile
It is documented that people almost prefer more to read in a physical format or on a kindle type device. This mixture of stories in web format is something I have rarely seen, and it will be quite a challenge to create it.
Understanding how, when and where people usually read on digital devices
People don´t read, they scan
We must understand how people read to implement it in our design making it functional.
Contrast, dark mode and more…
Dark mode is the best option to reduce the eyestrain of people when reading on blue light screens, although we must avoid excessive contrast, so the black in the background will not be 100% black
User persona
Laura Martínez
Years old: 32
Work: Dressmaker
Family: Single
Home: A Coruña, Spain
alternative - sporty - sociable
Objectives
He wants to discover new music artists to enrich her culture. She has a stable life and likes to spend her weekends in urban cultural venues in her neighborhood.
Frustrations
She doesn´t like listening the same artists, mainstream and follow the crownd or the fanaticism of most popular artist.
Bio
Laura Martínez is a 32-year-old woman, originally from A Coruña, Spain. From a very young age, she developed an unmatched passion for art and music, which led her to study Fine Arts in college. Over the years, she has experienced significant artistic growth and has discovered a great diversity of styles and creative currents.
She loves to walk and discover new graffiti, murals and urban artistic expressions. In addition, she enjoys the wide cultural offer that the city of A Coruña offers, such as independent concerts, alternative festivals and local events that reflect the artistic and musical diversity of the city.
Information architecture
For the architecture of the website, we have created the main pages of the website, such as the Home, the reading site, the contact page, a small gallery and an external link to the store on Gumroad.
After a meeting, we saw that the client did not want to emphasize the store, but more on reading the work, that is why the chapters have direct links from the home in addition to the reading page.
