Trocar web
Client
Trocar Mobility
Services
Web designer
Industries
Car renting
Date
2021-2022
Problem statement
It is a business idea that seeks to meet the needs of a wide target audience that is not only looking for simple renting, they look for a way of life with a greater environmental commitment and also likes to change cars frequently (3-4 years). Trocar seeks to create a digital platform where users can see the different cars that are being rented through a dynamic search and contract a tailor-made lease.
Breakdow of the problem
This start-up needs a digital platform where it can display the company catalogue updated weekly with a wide variety of cars available for rent. Offers must be updated using a script which gives us the data, details and variables of each car.
We must resonate into our client, so foster a place where they may trust in the company and know who is behind the project, meet the team of professionals who will help them decide on the best leasing option. We include this through a page about the company, its employees and social proof.
Taking into account our target, we must include sections that deal with environmental issues, for example how to offset the carbon footprint or how to contribute in some way to improving the environment through the use of renting.
Lets incorporate the brand assets and design tokens as color and typography to follow a consistency a structure. We must create a clean interface that follows the rules of the brand manual, making a website as accessible and responsive as possible
Understanding how, what and when people rent a car
Why would anyone rent a car?
The cost of renting a car in Spain is calculated by taking into account several factors, such as the brand of the vehicle, the kilometers, the length of the contract, and the services included.
Other factors that influence the cost include insurance, maintenance costs, taxes, and the number of miles driven. The final price can vary significantly depending on the client's needs and the type of contract
Benefits about renting for self-employed and individuals
Renting is a long-term rental, which includes various benefits for the user, such as maintenance costs, revisions, taxes, possible breakdowns, tires, etc.
Its use stands out, especially for the self-employed, as it allows VAT to be deducted and does not require an initial investment.
For individuals, renting can be attractive if they do not want to worry about the maintenance of the vehicle and want to change it for another one at the end of the contract
User persona
Susana Núñez
Years old: 35
Work: Project Manager
Family: Married for 4 years with a baby
Home: Madrid
employee - family life - city life
Objectives
Have a bigger car where your family will fit better, as you will soon have another child.
Frustrations
There is a lot of uncertainty in the car industry, as many cities are starting to restrict access to many cars. Additionally, electric cars are becoming more and more popular. All this added to the country's great economic problems and inflation.
Bio
Susana is a woman who dedicates a large part of her day to work and her family. He lives in a good neighborhood, although he has to have a car to go to work. In addition, on weekends, she and her family usually go on a route through the outskirts of Madrid or take a flight to another nearby city to spend the weekend. She plans to have another child and be a family of 4.
Despite being very busy, she always gets up early so she can do sports early in the morning and stay active.
Information architecture
We have created a simple structure where we offer an extensive catalog. The contracting system, although it is 100% online, was required to be done through a form, in order to offer personalized services, where the salesperson is the one who will close the sale.
